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Marketing management / Russell S. Winer.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Edition: 2nd edDescription: xxv, 481 p. : ill. (some col.) ; 29 cmISBN: - 0131405470
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 WIN 2004 (Browse shelf(Opens below)) | Available | 00016442 |
Total holds: 0
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| 658.8 WIL 1995 The fundamentals and practice of marketing / | 658.8 WIN 2000 Marketing management / | 658.8 WIN 2002 Convergence marketing : | 658.8 WIN 2004 Marketing management / | 658.8 WIN 2014 Marketing management / | 658.8 WIN 2014 Marketing management / | 658.8 WIS 1996 Applied marketing / |
Includes bibliographical references (p. 435-451) and index.
L00012 14/07/04 BUS Ntsc Book Supplies
10181 19/07/04