Normal view MARC view ISBD view

Preparing the marketing plan / (Record no. 6837)

MARC details
000 -LEADER
fixed length control field	00884nam a2200253 a 4500
001 - CONTROL NUMBER
control field	vtls000009448
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206125724.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211t1996 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844235792
035 ## - SYSTEM CONTROL NUMBER
System control number	0844235792
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201712201003
Level of effort used to assign nonsubject heading access points	faridah7
Level of effort used to assign subject headings	201002111755
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111604
Level of effort used to assign classification	VLOAD
--	201002111437
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.800285 PAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Parmerlee, David.
245 10 - TITLE STATEMENT
Title	Preparing the marketing plan /
Statement of responsibility, etc.	David Parmerlee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Lincolnwood, Ill., USA :
Name of publisher, distributor, etc.	NTC Business Books,
Date of publication, distribution, etc.	c1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 138 p. :
Other physical details	ill. ;
Dimensions	28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	American Marketing Association marketing toolbox.
500 ## - GENERAL NOTE
General note	"American Marketing Association"--Cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	American Marketing Association.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	59.00		658.800285 PAR 1993	00011120	03/02/2021	Open Collection