Normal view MARC view ISBD view

Which ad pulled best? : (Record no. 6833)

MARC details
000 -LEADER
fixed length control field	00907cam a2200253 a 4500
001 - CONTROL NUMBER
control field	vtls000009442
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206125720.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211s1996 ilua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844235148
035 ## - SYSTEM CONTROL NUMBER
System control number	0844235148
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201201111017
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111755
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111604
Level of effort used to assign classification	VLOAD
--	201002111437
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	659.1 BUR
245 00 - TITLE STATEMENT
Title	Which ad pulled best? :
Remainder of title	50 case histories on how to write and design ads that work /
Statement of responsibility, etc.	[edited by] Philip Ward Burton, Scott C. Purvis.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Lincolnwood, Ill., USA :
Name of publisher, distributor, etc.	NTC Business Books,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 142 p. :
Other physical details	ill. ;
Dimensions	29 cm.
591 ## -
--	Donated By Centrepoint Bandar Utama
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising copy
General subdivision	Evaluation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Burton, Philip Ward,
Dates associated with a name	1910-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Purvis, Scott C.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	55.90		659.1 BUR 1993	00011115	03/02/2021	Open Collection