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Selling to a segmented market : (Record no. 6107)

MARC details
000 -LEADER
fixed length control field 00601nam a2200193 a 4500
001 - CONTROL NUMBER
control field vtls000009433
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206124345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211t1990 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844234591
035 ## - SYSTEM CONTROL NUMBER
System control number 0844234591
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201502051213
Level of effort used to assign nonsubject heading access points faridah7
Level of effort used to assign subject headings 201002111604
Level of effort used to assign classification VLOAD
-- 201002111437
-- VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.834 SWE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Swenson, Chester A.
245 ## - TITLE STATEMENT
Title Selling to a segmented market :
Remainder of title the lifestyle approach /
Statement of responsibility, etc. Chester A. Swenson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. 1990.
300 ## - PHYSICAL DESCRIPTION
Extent 177 p. ;
Dimensions 24 cm.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 49.00   658.834 SWE 00011013 03/02/2021 Open Collection