MARC details
| 000 -LEADER |
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| fixed length control field |
02682 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
fcuc |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250305132626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250227b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781858947075 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
fcuc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
686.22 JUR 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
666 |
| Personal name |
Jury, David. |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
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| Title |
Mid-Century Type: Typography, Graphics, Designers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London ; New York : |
| Name of publisher, distributor, etc. |
Merrell, |
| Date of publication, distribution, etc. |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
239 pages : |
| Other physical details |
illustrations (color and black and white) ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Mid-Century Type is a fascinating visual exploration of how, during the middle decades of the last century, the typographer became an independent, influential contributor to a fast-developing technological world of communications. The years after the Second World War were a time of great economic, social, and cultural change as consumerism erupted across industrialized countries, fuelled by the growth of mass communication. The same period was also one of exceptional creativity, including in the fields of typography and graphic design. During the war, governments came to appreciate the skill of designers in communicating public information effectively. Once the conflict was over, designers were recognized for the first time as having an essential role to play in the rebuilding of economies, infrastructure, and public morale. The typographer, however, was still something of a 'Cinderella': type was crucial to communication in almost any medium, yet typography remained a vague and largely unacknowledged profession. This perception changed dramatically between 1945 and 1965. The range of media expanded, and the influence of time-based media such as television and film was profound, providing information 'as it happens' and transforming the turning of a page into the equivalent of the film editor's cut. 'Speed' was the elixir of growth and prosperity. The specific needs of highway and airport signage were recognized as requiring the expertise of a typographer. Phototypesetting and offset lithographic printing coalesced to provide a full-color reproduction, which in turn vastly increased the sale of all printed material, but especially books and magazines. All of this drew typographers into what became established as specialist fields of printed and screen media. Finally, the cultural value of the typographer's work could be equated with that of the artist, poet, author, and film director." --Publisher marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Graphic design (Typography) |
| General subdivision |
History |
| Chronological subdivision |
20th century |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Type and type-founding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Printing |
| General subdivision |
History |
| Chronological subdivision |
20th century |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Open Collection |