Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications / (Record no. 60000)

MARC details
000 -LEADER
fixed length control field	01122cam a22003618i 4500
001 - CONTROL NUMBER
control field	020235460
003 - CONTROL NUMBER IDENTIFIER
control field	Uk
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221026153018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210618s2021 nju 000\|0\|eng\|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBC198639
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	020235460
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292411217 (pbk.) :
Terms of availability	£57.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	9781292411347 (PDF ebook) :
Terms of availability	£49.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	9781292411323 (ebook) :
Terms of availability	£37.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	9781292411354 (ebook) :
Terms of availability	£37.99
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Description conventions	rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 CLO 2021
Edition number	23
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc.	Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement	Ninth edition.
250 ## - EDITION STATEMENT
Edition statement	Global edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date	202108
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Upper Saddle River :
Name of producer, publisher, distributor, manufacturer	Pearson,
Date of production, publication, distribution, manufacture, or copyright notice	2021.
300 ## - PHYSICAL DESCRIPTION
Extent	1 volume
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name	Baack, Donald,
Relator term	author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	ebook version :
International Standard Book Number	9781292411347
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Open Collection

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	25/10/2022	104.95	2	1	659.1 CLO 2021	00024976	12/01/2023	15/12/2022	104.95	25/10/2022	Open Collection