Standard Dictionary of Advertising, Mass Media and Marketing (Record no. 57015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01402cam a2200385Mc 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn954123336 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201015092650.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181213s2016 gw o u000 u eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | HEBIS |
| Language of cataloging | ger |
| Description conventions | rda |
| Transcribing agency | HEBIS |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783110857245 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3110857243 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1515/9783110857245 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DE-599)HEB43994578X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)954123336 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)954123336 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5803 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23/eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Koschnick, Wolfgang J. |
| Relator term | Verfasser |
| Relationship | aut |
| 245 00 - TITLE STATEMENT | |
| Title | Standard Dictionary of Advertising, Mass Media and Marketing |
| Remainder of title | English-German |
| Statement of responsibility, etc. | Wolfgang J. Koschnick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1983 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Berlin |
| Name of producer, publisher, distributor, manufacturer | De Gruyter |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Berlin |
| Name of producer, publisher, distributor, manufacturer | Walter de Gruyter GmbH |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 Online-Ressource (476 p.) |
| 336 ## - CONTENT TYPE | |
| Content type term | Text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | Computermedien |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | Online-Ressource |
| Carrier type code | cr |
| Source | rdacarrier |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018) |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] | EBSCO eBook Subscription Academic Collection - Worldwide |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690">https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690</a> |
| 994 ## - | |
| -- | 92 |
| -- | MYFCU |
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