Brand desire : (Record no. 55738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05204cam a22007818i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn954038435 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200827122120.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160725s2016 enka ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016034253 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DLC |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | N$T |
| -- | EBLCP |
| -- | YDX |
| -- | IDEBK |
| -- | IDB |
| -- | OCLCQ |
| -- | CNO |
| -- | OCLCQ |
| 019 ## - | |
| -- | 959038108 |
| -- | 959273512 |
| -- | 959427500 |
| -- | 961010570 |
| -- | 961152435 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781472925367 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 147292536X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781472925374 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1472925378 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781472925350 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1472925351 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781472936233 |
| Qualifying information | (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 147293623X |
| Qualifying information | (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)954038435 |
| Canceled/invalid control number | (OCoLC)959038108 |
| -- | (OCoLC)959273512 |
| -- | (OCoLC)959427500 |
| -- | (OCoLC)961010570 |
| -- | (OCoLC)961152435 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 956360 |
| Source of stock number/acquisition | MIL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | I5257 2016eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand desire : |
| Remainder of title | how to create consumer involvement and inspiration / |
| Statement of responsibility, etc. | by Nicholas Ind & Oriol Iglesias. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1610 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Bloomsbury Information, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (vii, 183 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher; resource not viewed. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover page; Halftitle page; Title page; Copyright page; Contents; List of figures; Acknowledgements; Introduction to Part 1: Understanding brand desire; Chapter 1 The foundations of brand desire; An introduction to brand desire; The sources of desire; Sensuality; Authenticity; Surprise; Meaningfulness; Social identity; Summary; Chapter 2 Why desire matters; Rejecting desire; Alternative perspectives; What brand consultancies think about brand desire; Our perspective on brand desire and brand equity; Summary; Introduction to Part 2: Building brand desire; Chapter 3 Principles. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A matter of principlesGenerating and sharing principles; Principles versus expediency; Summary; Chapter 4 Participation; Why participation matters; Participative benefits; How LEGO learned to love its customers; 'Everything is awesome when you're part of a team'11; A different brand model; Imagine with Orange; Participative employees make the brand desirable; Summary; Chapter 5 Leadership and culture; Empathy and leadership; Global Hotel Alliance and transformational leadership; Symbolic leadership; Cultural embedding; Summary; Chapter 6 Storytelling. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Stories as emotionally appealing sense- making devicesCrafting a story; Chipotle: The Scarecrow; Storybuilding; Burberry and its trench coat; Linking storybuilding, storytelling and storydoing; Rapha; Summary; Chapter 7 Experience; Deconstructing the experience; The Nespresso experience; Building memorable experiences in a digital environment; Summary; Chapter 8 Innovation; Brand surprise; Continuity and surprise at Porsche; Innovation: past and present; Rediscovering the past; Curating the past; Living the past; How to use the past; Innovation typologies; Summary. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 9 Managing brand desireInternal direction versus external involvement; Closeness versus distance; Continuity versus innovation; Managing the tensions; Summary; Notes; Index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] | EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| Authority record control number or standard number | http://id.loc.gov/authorities/subjects/sh85107203 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Authority record control number or standard number | http://id.loc.gov/authorities/subjects/sh2007006470 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| Authority record control number or standard number | http://id.loc.gov/authorities/subjects/sh85034963 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Industrial Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management Science. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Organizational Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00885533 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01078225 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iglesias, Oriol, |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Ind, Nicholas. |
| Title | Brand desire. |
| Place, publisher, and date of publication | London ; New York, NY : Bloomsbury Information, 2016 |
| International Standard Book Number | 9781472925350 |
| Record control number | (DLC) 2016022108 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1355778">https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1355778</a> |
| 938 ## - | |
| -- | EBL - Ebook Library |
| -- | EBLB |
| -- | EBL4692895 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 1355778 |
| 938 ## - | |
| -- | ProQuest MyiLibrary Digital eBook Collection |
| -- | IDEB |
| -- | cis33609817 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 13180250 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 13228142 |
| 994 ## - | |
| -- | 92 |
| -- | MYFCU |
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