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Market Entry Strategies : (Record no. 55665)

MARC details
000 -LEADER
fixed length control field 06222cam a2200769Mi 4500
001 - CONTROL NUMBER
control field ocn953920477
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200827122028.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160307s2016 gw ob 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UAB
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency UAB
Modifying agency OCLCO
-- OCLCF
-- YDXCP
-- EBLCP
-- IDEBK
-- OCLCQ
-- MERUC
-- OCLCQ
-- N$T
-- IGB
-- AGLDB
-- ZCU
-- DEGRU
-- D6H
-- CN8ML
-- VNS
-- OCLCQ
-- VTS
-- OCLCQ
-- S9I
-- STF
-- LEAUB
-- DKC
-- OCLCQ
019 ## -
-- 945038238
-- 945137908
-- 945735813
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783110439878
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3110439875
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3110425920
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3110439883
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1515/9783110439878
Source of number or code doi
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHBIS
System control number 010896369
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 483396168
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)953920477
Canceled/invalid control number (OCoLC)945038238
-- (OCoLC)945137908
-- (OCoLC)945735813
037 ## - SOURCE OF ACQUISITION
Stock number 904054
Source of stock number/acquisition MIL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Glowik, Mario.
245 10 - TITLE STATEMENT
Title Market Entry Strategies :
Remainder of title Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /
Statement of responsibility, etc. Mario Glowik.
250 ## - EDITION STATEMENT
Edition statement 2nd, revised and updated edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Berlin ;
-- Boston :
Name of producer, publisher, distributor, manufacturer De Gruyter Oldenbourg,
Date of production, publication, distribution, manufacture, or copyright notice [2016]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice �2016
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (251 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement De Gruyter Textbook
546 ## - LANGUAGE NOTE
Language note In English.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction ; 1. How to Combine Theory and Business Practice?; 1.1 About Theory ; 1.2 Qualitative, Quantitative, and Mixed Research Methods ; 1.3 Cases Studies: Why, How, and What? ; 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? ; 1.4.1 Company background.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 1.4.2 The market at the beginning of the 21st century 1.4.3 What comes next? ; Bibliography ; 2. Internationalization Theories; 2.1 The International Product Life-Cycle Theory ; 2.1.1 Market entry according to the product life-cycle phase ; 2.1.2 Review of Vernon's model ; 2.2 Location Concepts.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2.2.1 Historical foundations 2.2.2 Location factors ; 2.2.2.1 The macro environment ; 2.2.2.2 The industry environment ; 2.2.2.3 The case study of Sharp (Japan): Leader in liquid crystal display technology -- and then? ; 2.2.2.3.1 Company origins.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2.2.2.3.2 Technological pioneer in LCD technology 2.2.2.3.3 The development of Sharp's operations in Europe ; 2.2.3 The Diamond Model ; 2.2.4 Review of the location concepts ; 2.2.5 Case study: Market entry of Asian high-technology firms in Europe.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2.2.5.1 Location-specific macro analysis 2.2.5.2 Business activities of high-tech firms from the Far East: A country perspective ; 2.3 The Internalization Theory ; 2.3.1 The issue of transaction costs ; 2.3.2 Emergence of multinational enterprises.
520 ## - SUMMARY, ETC.
Summary, etc. This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm's proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business.
590 ## - LOCAL NOTE (RLIN)
Local note eBooks on EBSCOhost
Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization.
Authority record control number or standard number http://id.loc.gov/authorities/subjects/sh99010179
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Industrial Management.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Management.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Organizational Behavior.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00943532
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Glowik, Mario.
Title Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi.
Place, publisher, and date of publication Berlin/Boston : De Gruyter, �2016
International Standard Book Number 9783110425925
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title De Gruyter textbook.
Authority record control number or standard number http://id.loc.gov/authorities/names/n94049545
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1204372">https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1204372</a>
938 ## -
-- De Gruyter
-- DEGR
-- 9783110439878
938 ## -
-- ProQuest Ebook Central
-- EBLB
-- EBL4451853
938 ## -
-- EBSCOhost
-- EBSC
-- 1204372
938 ## -
-- ProQuest MyiLibrary Digital eBook Collection
-- IDEB
-- cis31158394
938 ## -
-- YBP Library Services
-- YANK
-- 12322283
994 ## -
-- 92
-- MYFCU

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