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Quantitative modelling in marketing and management / (Record no. 47608)

MARC details
000 -LEADER
fixed length control field 05557cam a2200685Ki 4500
001 - CONTROL NUMBER
control field ocn928387446
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200827105436.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151109s2015 nju o 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency N$T
Modifying agency YDXCP
-- OCLCO
-- EBLCP
-- OCLCO
-- OCLCQ
-- AGLDB
-- OCLCQ
-- NJR
-- OCLCQ
-- VNS
-- VTS
-- M8D
-- OCLCQ
019 ## -
-- 946309189
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814696357
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9814696358
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9789814696340
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 981469634X
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043785046
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 472872222
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)928387446
Canceled/invalid control number (OCoLC)946309189
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.25
Item number .M68 2015eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80072/7
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
245 00 - TITLE STATEMENT
Title Quantitative modelling in marketing and management /
Statement of responsibility, etc. [edited] by Luiz Moutinho & Kun-Huang Huarng.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Jersey :
Name of producer, publisher, distributor, manufacturer World Scientific,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note ReferencesChapter 2. Role of Structural Equation Modelling in Theory Testing and Development; 1. Introduction; 1.1. Structural equation modelling; 1.2. Terminology, rules, and conventions; 2. Structural Equation Modelling-Example; 2.1. Model identification; 2.2. Goodness-of-fit; 2.3. Model fit summary for the current example; 3. Model Estimation, Modification, and Interpretation; APPENDIX; References; Chapter 3. Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application; 1. Introduction; 2. The PLSPM Algorithm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface; Introduction; Part 1. Statistical Modelling; Chapter 1. A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing; 1. Introduction; 2. The Vector MDS Model; 2.1. The individual level vector MDS model; 2.2. The segment level or clusterwise vector MDS model; 3. The Unfolding MDS Model; 3.1. The individual level simple unfolding model; 3.2. The segment level or clusterwise multidimensional unfolding model; 4. A Marketing Application; 4.1. The vector model results; 4.2. The simple unfolding model results; 5. Discussion.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 3. PLSPM Properties: Strengths andWeaknesses4. Applied Example: The Role of Trust on Consumers Adoption of Online Banking; 4.1. The model; 4.2. Method; 4.3. Estimating a PLSPM. Step 1. Dealing with second order factors; 4.4. Estimating a PLSPM. Step 2. Validating the measurement (outer) model; 4.4.1. Reliability; 4.4.2. Convergent validity; 4.4.3. Discriminant validity; 4.5. Estimating a PLSPM. Step 3. Assessing the structural (inner) model; 4.5.1. R2 of dependent LV; 4.5.2. Predictive relevance; 4.6. Estimating a PLSPM. Step 4. Hypotheses testing; 5. Conclusion; References.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 4. Statistical Model Selection1. Introduction; 2. Some Example Analyses; 2.1. Tourism in Portugal; 2.2. Union membership; 3. Problem 1: Including Non-Important Variables in the Model; 3.1. Simulating data; 3.2. Models derived from simulated data; 4. Problem 2: Not Including Important Variables in the Model; 4.1. Modelling fuel consumption; 5. Conclusion; References; Part 2. Computer Modelling; Chapter 5. Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty; 1. Introduction; 2. Literature Review; 2.1. Loyalty.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2.2. Loyalty determinants3. Research Method; 3.1. ANNs; 3.2. Structural equation modelling; 4. Comparisons; 4.1. Latent variables; 4.2. Causal interactions; 4.3. Learned associative properties; 4.4. Interconnectivity-neurons and indicators; 4.5. Predictability; 5. Results; 5.1. Results from the SEM; 5.2. Results from ANN; 6. Comparing Modelling Performance; 7. Comparing Results; 8. Conclusion; References; Chapter 6. The Application of NN to Management Problems; 1. Artificial Neural Networks in the Management Field; 2. Why use ANNs?; 3. ANNs; 3.1. Architecture of NNs; 3.2. Learning algorithms.
590 ## - LOCAL NOTE (RLIN)
Local note eBooks on EBSCOhost
Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
General subdivision Mathematical models.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Mathematical models.
Authority record control number or standard number http://id.loc.gov/authorities/subjects/sh85081341
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Industrial Management.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Management.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Organizational Behavior.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
General subdivision Mathematical models.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01007201
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Mathematical models.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01010232
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moutinho, Luiz.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Huarng, Kun-Huang.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Quantitative modelling in marketing and management.
Edition 2nd edition
International Standard Book Number 9789814696340
Record control number (DLC) 2015020809
-- (OCoLC)910802562
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1091550">https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1091550</a>
938 ## -
-- ProQuest Ebook Central
-- EBLB
-- EBL4394928
938 ## -
-- EBSCOhost
-- EBSC
-- 1091550
938 ## -
-- YBP Library Services
-- YANK
-- 12681862
994 ## -
-- 92
-- MYFCU

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