FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Advertising by design : (Record no. 4264)

MARC details
000 -LEADER
fixed length control field 00825nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000005875
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206120929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211t2004 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471428973
035 ## - SYSTEM CONTROL NUMBER
System control number 0471428973
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201002111747
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201002111548
Level of effort used to assign classification VLOAD
-- 201002111422
-- VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1 LAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Landa, Robin.
245 10 - TITLE STATEMENT
Title Advertising by design :
Remainder of title creating visual communications with graphic impact /
Statement of responsibility, etc. Robin Landa.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken :
Name of publisher, distributor, etc. J. Wiley & Sons,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 244 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index.
591 ## -
-- L00037
-- 13/10/04
-- ART
-- Ntsc Book Supplies
592 ## -
-- 10279
-- 02/11/04
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 198.00   659.1 LAN 2004 00016810 03/02/2021 Open Collection