Marketing: An Introduction (Record no. 388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000062 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206104412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211t1990 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0013558839 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0013558839 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201002111606 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002111357 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111357 |
| -- | VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: An Introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 592 p.: ill.; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Storage | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Storage | 06/02/2020 | 658.8 KOT | 00000978 | 03/02/2021 | Open Collection | |||||
| Storage | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Storage | 06/02/2020 | 658.8 KOT | 00000977 | 03/02/2021 | Open Collection |