Principles of marketing / (Record no. 16938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000093 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206152940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211s1995 njuab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023347015 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0023347015 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201207161000 |
| Level of effort used to assign nonsubject heading access points | norliday |
| Level of effort used to assign subject headings | 201002111731 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201002111606 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111358 |
| -- | VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 EVA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Joel R. Evans, Barry Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewoods Cliffs, NJ : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 521, [78] p. : |
| Other physical details | col. ill., maps ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 658.8 EVA 1995 | 00002967 | 03/02/2021 | Open Collection |