Normal view MARC view ISBD view

Hegarty on advertising : (Record no. 16423)

MARC details
000 -LEADER
fixed length control field	00941nam a2200265 a 4500
001 - CONTROL NUMBER
control field	vtls000016191
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206152345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110824s2011 nyua 001 0aeng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780500515563 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0500515565 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201112021333
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201111231113
Level of effort used to assign classification	rabihah
Level of effort used to assign subject headings	201110181055
Level of effort used to assign classification	faridah7
--	201108241001
--	faridah7
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1092
Edition number	22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	659.1092 HEG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hegarty, John,
Dates associated with a name	1944-
245 10 - TITLE STATEMENT
Title	Hegarty on advertising :
Remainder of title	turning intelligence into magic /
Statement of responsibility, etc.	John Hegarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Thames & Hudson,
Date of publication, distribution, etc.	c2011.
300 ## - PHYSICAL DESCRIPTION
Extent	224 p. :
Other physical details	ill. (some col.) ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name	Hegarty, John,
Dates associated with a name	1944-
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	BBH London (Firm)
General subdivision	History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising executives
Geographic subdivision	England
Form subdivision	Biography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising agencies
Geographic subdivision	England
General subdivision	Management.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	28/02/2020		1	659.1092 HEG	00021996	03/02/2021	28/02/2020	Open Collection