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An Empirical Study Of Brand Switching Behavior In The Hand Phones Market (Record no. 12889)

MARC details
000 -LEADER
fixed length control field 00820nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000014953
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206144358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211t2009 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number ISBN002222
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201903130840
Level of effort used to assign nonsubject heading access points faridah7
Level of effort used to assign subject headings 201903130838
Level of effort used to assign classification faridah7
Level of effort used to assign subject headings 201002111642
Level of effort used to assign classification VLOAD
-- 201002111458
-- VLOAD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 LIM
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) BA2009-16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lim, Hui Xin
245 #3 - TITLE STATEMENT
Title An Empirical Study Of Brand Switching Behavior In The Hand Phones Market
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Petaling Jaya, Selangor
Name of publisher, distributor, etc. KBU International College
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 89 p.: ill.; 30 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title School Of Business
500 ## - GENERAL NOTE
General note Located at Red Spot Room.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Choice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cellular Telephones-Malaysia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Total Checkouts Full call number Barcode Date last seen Koha item type
        Thesis/Dissertation FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Dissertation   BA2009-16 TD001124 03/02/2021 Thesis/Dissertation