MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01292nam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000008550 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206142753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s2000 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750649194 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750649193 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0750649194 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201211230935 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201002111602 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111433 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111433 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111433 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 LAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lancaster, Geoffrey, |
| Dates associated with a name |
1938- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing fundamentals, 2000 - 2001 / |
| Statement of responsibility, etc. |
Geoff Lancaster, Frank Withey and Ruth Ashford. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth Heinemann, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 320 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
CIM workbook |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published on behalf of The Chartered Institute of Marketing.2000 Certificate Syllabus. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 592 ## - |
|---|
| -- |
20413 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Examinations |
| Form subdivision |
Study guides. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Examinations |
| Form subdivision |
Study guides. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Withey, Frank. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ashford, Ruth. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
