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Strategic marketing decisions in global markets /

Doole, Isobel.

Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. - London : Thomson Learning, c2005. - xxiv, 343 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781844801428

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

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