Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxii, 557, [98] p. : col. ill. ; 28 cm.
Includes bibliographical references (p. R-1 - R-30) and indexes.
9780136132370
Marketing.
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxii, 557, [98] p. : col. ill. ; 28 cm.
Includes bibliographical references (p. R-1 - R-30) and indexes.
9780136132370
Marketing.