Cross-cultural marketing /
Cross-cultural marketing /
edited by Robert Rugimbana and Sonny Nwankwo.
- Melbourne, Vic. : Thomson Learning, c2003.
- xiv, 370 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1861528019
Marketing--Cross-cultural studies.
Includes bibliographical references and index.
1861528019
Marketing--Cross-cultural studies.