Marketing /
Marketing /
Roger Kerin A.... [et al.].
- 8th ed., Intl' ed.
- Boston : McGraw-Hill/Irwin, c2006.
- xlvi, 733 p. : ill. ; 28 cm. + 1 computer optical disc (4 3/4 ).
- McGraw-Hill/Irwin series in marketing .
- McGraw-Hill/Irwin series in marketing. .
Accompanying CD-ROM held at Circulation Desk ; DD1646.
Includes bibliographical references and index.
9780071116091 (International ed.)
Marketing.
Accompanying CD-ROM held at Circulation Desk ; DD1646.
Includes bibliographical references and index.
9780071116091 (International ed.)
Marketing.