Hospitality and travel marketing /
Morrison, Alastair M.
Hospitality and travel marketing / Alastair M. Morrison. - 3rd ed. - Albany, NY : Delmar Thomson Learning, c2002. - xviii, 625 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0766816052
Hospitality industry--Marketing.
Tourism--Marketing.
Hospitality and travel marketing / Alastair M. Morrison. - 3rd ed. - Albany, NY : Delmar Thomson Learning, c2002. - xviii, 625 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0766816052
Hospitality industry--Marketing.
Tourism--Marketing.