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Financial public relations /

Financial public relations / edited by Pat Bowman and Richard Bing. - Oxford : Butterworth Heinemann, 1993. - xvii, 182 p. : ill. ; 23 cm.

"Published on behalf of the CAM Foundation." Previous ed. published under title: Handbook of financial public relations. 1989.

Includes bibliographical references and index.

0750608293


Financial service industry--Marketing.--Great Britain
Public relations--Great Britain.
Financial service industry--Communication systems.--Great Britain