Winning by design :
Winning by design : technology, product design, and international competitiveness /
Vivien Walsh ... [et al.].
- Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1992.
- xiv, 274 p. : ill. ; 24 cm.
Includes bibliographical references (p. [247]-261) and index.
0631185119 9780631185116
Industrial design--Management.
Technological innovations--Management.
New products--Management.
Includes bibliographical references (p. [247]-261) and index.
0631185119 9780631185116
Industrial design--Management.
Technological innovations--Management.
New products--Management.