A Comparative study of the marketing communication mix that both Wal-Mart and Aldi use to build and enhance their retail image /
Ho, Siew Wan
A Comparative study of the marketing communication mix that both Wal-Mart and Aldi use to build and enhance their retail image / Ho Siew Wan. - 2006.
BA2006-03
A Comparative study of the marketing communication mix that both Wal-Mart and Aldi use to build and enhance their retail image / Ho Siew Wan. - 2006.
BA2006-03