A Critical analysis of marketing mix as competitive strategy in the retailing industry :
Lee, Alistiar Sim Yee
A Critical analysis of marketing mix as competitive strategy in the retailing industry : a case study in Wal-Mart / Alistiar Lee Sim Yee. - 2006.
BA2006-05
A Critical analysis of marketing mix as competitive strategy in the retailing industry : a case study in Wal-Mart / Alistiar Lee Sim Yee. - 2006.
BA2006-05