Tourism management, marketing, and development :
Tourism management, marketing, and development : performance, strategies, and sustainability /
edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti
- 1 online resource (ix, 291 pages) : illustrations
Includes bibliographical references and index
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Illustrations; Introduction; 1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; 2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries; 3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; 4 St. Petersburg as a Tourist Destination: Searching forthe Gastronomic Brand 5 Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; 7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; 8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival; 9 Toward a Sustainable Tourism; 10 Sustainable Tourism Development through Knowledge Transfer 11 Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism12 The Adoption of Environmental Management Systems by Shelters; Conclusion; List of Contributors; Index
9781137401854 1137401850
Tourism--Management.
Tourism--Marketing.
Sustainable development reporting.
Electronic books.
G155.A1 / T68 2016eb
910.68 TOU 2016
Includes bibliographical references and index
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of Illustrations; Introduction; 1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; 2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries; 3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; 4 St. Petersburg as a Tourist Destination: Searching forthe Gastronomic Brand 5 Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; 7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; 8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival; 9 Toward a Sustainable Tourism; 10 Sustainable Tourism Development through Knowledge Transfer 11 Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism12 The Adoption of Environmental Management Systems by Shelters; Conclusion; List of Contributors; Index
9781137401854 1137401850
Tourism--Management.
Tourism--Marketing.
Sustainable development reporting.
Electronic books.
G155.A1 / T68 2016eb
910.68 TOU 2016