Advertising /
O'Guinn, Thomas C.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., c1998. - xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm.
Includes bibliographical references and indexes.
0538869089
Advertising.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., c1998. - xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm.
Includes bibliographical references and indexes.
0538869089
Advertising.