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Multicultural marketing :

Rossman, Marlene L.

Multicultural marketing : selling to a diverse America / Marlene L. Rossman. - New York : AMACOM, �1994. - 1 online resource (xi, 178 pages)

Includes bibliographical references (pages 169-170) and index.

America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments.

ISBN: 0585036160 9780585036168 9780814450710 0814450717 9780814479216 0814479219

Subjects--Topical Terms:
Market segmentation--United States.
Minority consumers--United States.
BUSINESS & ECONOMICS--Marketing--Research.
Market segmentation.
Minority consumers.

Subjects--Geographic Terms:
United States.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HF5415.127 / .R673 1994eb

Dewey Class. No.: 658.8/348

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