Business to business marketing :
Vitale, Robert P.
Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano. - Mason, Ohio : South-Western/Thomas Learning, c2002. - xxiii, 534 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0324072961
Industrial marketing
Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano. - Mason, Ohio : South-Western/Thomas Learning, c2002. - xxiii, 534 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0324072961
Industrial marketing