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Advertising /

O'Guinn, Thomas C.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 2nd ed. - Beachwood, OH : South-Western College Pub., 1999. - 694 p. : ill.

Includes bibliographical references and indexes.

ISBN: 0324006616

Subjects--Topical Terms:
Advertising.
Advertising media planning.

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