Normal view MARC view ISBD view

Seiter, Ellen, 1957-

Sold separately : children and parents in consumer culture / Ellen Seiter. - New Brunswick, N.J. : Rutgers University Press, 1995, �1993. - 1 online resource (xii, 257 pages) : illustrations. - Rutgers series in communications, media, and culture . - Rutgers series in communications, media, and culture. .

Includes bibliographical references ([235]-238) and index.

Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents.

ISBN: 0585113858 9780585113852 0813582911 9780813582917

Subjects--Topical Terms:
Television advertising and children--United States.
Child consumers--United States.
BUSINESS & ECONOMICS--Advertising & Promotion.
Child consumers.
Television advertising and children.

Subjects--Geographic Terms:
United States.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HQ784.T68 / S45 1995eb

Dewey Class. No.: 659.1019