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Essentials of marketing research /

Proctor, Tony.

Essentials of marketing research / Tony Proctor. - 3rd ed. - Harlow : Financial Times Prentice Hall, c2003. - 628 p. : ill. ; 25cm. + 1 CD ROM (4 3/4 in.).

Previous ed.: Harlow: Financial Times, 2000. Includes index.

Bibliography.

System requirements for accomanying CD-ROM: IBM PC or compatible; CD-ROM drive.

ISBN: 0273674005

Subjects--Topical Terms:
Marketing research.

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