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New products management /

Crawford, C. Merle 1924-

New products management / / C. Merle Crawford. - 5th ed. - Chicago : : Irwin, , c1997. - xxix, 508 p. : : ill. ; ; 25 cm. - Irwin series in marketing. .

Includes bibliographical references (p. 453-455) and index.

ISBN: 0256187789

Subjects--Topical Terms:
New products--Management.

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