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Marketing straight to the heart /

Feig, Barry.

Marketing straight to the heart / Barry Feig. - New York : AMACOM, �1997. - 1 online resource (xi, 210 pages) : illustrations

Includes index.

English.

ISBN: 0585034346 9780585034348

LCCN:

Subjects--Topical Terms:
Brand choice.
Motivation research (Marketing)
Marketing--Psychological aspects.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
Brand choice.
Marketing--Psychological aspects.
Motivation research (Marketing)
Commerce.
Business & Economics.
Marketing & Sales.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HF5415.3 / .F393 1997eb

Dewey Class. No.: 658.8

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