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Market driven strategy :

Day, George S.

Market driven strategy : processes for creating value / George S. Day. - New York : London : Free Press ; Collier Macmillan, c1990. - ix, 405 p. : ill. ; 24 cm.

Includes bibliographical references (p. 377-394) and index.

ISBN: 0029072115 9780029072110

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

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