Principles of global marketing /
Keegan, Warren J.
Principles of global marketing / Warren J. Keegan, Mark C. Green. - Upper Saddle River, N.J. : Prentice-Hall, c1997. - 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0136066828
Export marketing--Management.
Export marketing--Management--Case studies.
658.848
Principles of global marketing / Warren J. Keegan, Mark C. Green. - Upper Saddle River, N.J. : Prentice-Hall, c1997. - 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0136066828
Export marketing--Management.
Export marketing--Management--Case studies.
658.848