Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra - 2nd ed., International ed. - London : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0132428016
Marketing research
Marketing research--Methodology
Marketing research : an applied orientation / Naresh K. Malhotra - 2nd ed., International ed. - London : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0132428016
Marketing research
Marketing research--Methodology