Strategic design thinking :
Strategic design thinking : innovation in products, services, experiences, and beyond /
edited by Natalie W. Nixon.
- xix, 244 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Part I: The Why -- Chapter 1: Theoretical context for strategic design: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design / by Joseph H. Hancock II -- Chapter 3: Manifestations of design: brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7: Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter 9: Value creation in business through design thinking / by Manoj Fenelon
"Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic de05sign, service design, and experience design"-- Provided by publisher.
1628924705 9781628924701 (pbk.)
Creative thinking.
Design.
Organizational change.
Creative ability in business.
658.4094
Includes bibliographical references and index.
Part I: The Why -- Chapter 1: Theoretical context for strategic design: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design / by Joseph H. Hancock II -- Chapter 3: Manifestations of design: brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7: Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter 9: Value creation in business through design thinking / by Manoj Fenelon
"Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic de05sign, service design, and experience design"-- Provided by publisher.
1628924705 9781628924701 (pbk.)
Creative thinking.
Design.
Organizational change.
Creative ability in business.
658.4094