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Marketing classics :

Enis, Ben M.

Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 7th ed. - Boston, Mass : Allyn and Bacon, 1991. - xii, 578 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 020513808X

Subjects--Topical Terms:
Marketing.

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