Retail marketing management /
Gilbert, David.
Retail marketing management / David Gilbert. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2003. - 457 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index.
"Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.
0273655116 (pbk.) 9780273655114 (pbk.)
Marketing--Management.
Retail trade
658.87
Retail marketing management / David Gilbert. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2003. - 457 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index.
"Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.
0273655116 (pbk.) 9780273655114 (pbk.)
Marketing--Management.
Retail trade
658.87