Marketing management /
Winer, Russell S.
Marketing management / Russ Winer, Ravi Dhar. - 4th ed., Pearson new international ed. - Harlow, Essex : Pearson, c2014. - ii, 492 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292023410 (pbk.) 1292023414 (pbk.)
Marketing--Management.
Marketing management / Russ Winer, Ravi Dhar. - 4th ed., Pearson new international ed. - Harlow, Essex : Pearson, c2014. - ii, 492 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292023410 (pbk.) 1292023414 (pbk.)
Marketing--Management.