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Consumer behaviour in tourism /

Swarbrooke, John.

Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Oxford : Butterworth-Heinemann, c2007. - ix, 428 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780750667357 (pbk.) 0750667354 (pbk.)


Consumer behavior.
Tourism.
Tourism--Case studies.

658.8342