Consumer behaviour in tourism /
Swarbrooke, John.
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Oxford : Butterworth-Heinemann, c2007. - ix, 428 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750667357 (pbk.) 0750667354 (pbk.)
Consumer behavior.
Tourism.
Tourism--Case studies.
658.8342
Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - Oxford : Butterworth-Heinemann, c2007. - ix, 428 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750667357 (pbk.) 0750667354 (pbk.)
Consumer behavior.
Tourism.
Tourism--Case studies.
658.8342