International marketing /
Ghauri, Pervez N., 1948-
International marketing / Pervez Ghauri, Philip R. Cateora. - 3rd ed. - London : McGraw-Hill, c2010. - xlvi, 682 p. : col. ill., maps ; 27 cm.
Includes bibliographical references and index.
9780077122850 (pbk.) 0077122852 (pbk.)
Export marketing.
International business enterprises.
Intercultural communication.
658.84
International marketing / Pervez Ghauri, Philip R. Cateora. - 3rd ed. - London : McGraw-Hill, c2010. - xlvi, 682 p. : col. ill., maps ; 27 cm.
Includes bibliographical references and index.
9780077122850 (pbk.) 0077122852 (pbk.)
Export marketing.
International business enterprises.
Intercultural communication.
658.84