Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - New Jersey : Prentice Hall, 1999. - xviii, 635 p. : ill. ; 28 cm + 1 computer optical disc (4 3/4 in.)
Accompanying CD-ROM held at Circulation Desk ; DD365, DD366.
Includes bibliographical references and index
0130961906
Marketing.
Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - New Jersey : Prentice Hall, 1999. - xviii, 635 p. : ill. ; 28 cm + 1 computer optical disc (4 3/4 in.)
Accompanying CD-ROM held at Circulation Desk ; DD365, DD366.
Includes bibliographical references and index
0130961906
Marketing.