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Exploring corporate strategy :

Johnson, Gerry.

Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes. - 6th ed. - New York : Financial Times/Prentice Hall, 2002. - xxxvii, 1082 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273651129

Subjects--Topical Terms:
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

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