Global marketing :
Johansson, Johny K.
Global marketing : : foreign entry, local marketing, and global management / / Johny K. Johansson. - Chicago : : Irwin, , c1997. - xx, 716 p. : : ill., maps ; ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256160511
Export marketing
Export marketing--Management.
Global marketing : : foreign entry, local marketing, and global management / / Johny K. Johansson. - Chicago : : Irwin, , c1997. - xx, 716 p. : : ill., maps ; ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256160511
Export marketing
Export marketing--Management.