The marketing research process.
Crimp, Margaret.
The marketing research process. - 4th ed. / / Margaret Crimp and Len Tiu Wright. - London : : Prentice Hall, , c1995. - xix, 378 p. : : ill.
Includes bibliographical references and index.
0132028395
Marketing research.
The marketing research process. - 4th ed. / / Margaret Crimp and Len Tiu Wright. - London : : Prentice Hall, , c1995. - xix, 378 p. : : ill.
Includes bibliographical references and index.
0132028395
Marketing research.