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Consumer behavior :

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : Irwin/McGraw-Hill, c2001. - xxiv, 776 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0071180397 9780071180399

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case Studies.

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