Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel Piercy. - 7th ed. - Boston, Mass. : Mcgraw-Hill, 2003. - xviii, 843 p. : ill. ; 26 cm.
Includes index.
0072466650
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
Strategic marketing / David W. Cravens, Nigel Piercy. - 7th ed. - Boston, Mass. : Mcgraw-Hill, 2003. - xviii, 843 p. : ill. ; 26 cm.
Includes index.
0072466650
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.