Mass communication theory :
Baran, Stanley J.
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 6th ed. - Boston, MA. : Wadsworth, c2012. - xxiv, 456 p. ; 23 cm. + 1 CD-ROM (4.3/4 in.) (Instructor's manual) - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism. .
Accompanying CD-ROM held at Circulation Desk ; DD1815.
Includes bibliographical references and index.
9780495902904 (International ed. : pbk.) 049590290X (International ed. : pbk.)
Mass media.
Mass media--Philosophy.
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 6th ed. - Boston, MA. : Wadsworth, c2012. - xxiv, 456 p. ; 23 cm. + 1 CD-ROM (4.3/4 in.) (Instructor's manual) - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism. .
Accompanying CD-ROM held at Circulation Desk ; DD1815.
Includes bibliographical references and index.
9780495902904 (International ed. : pbk.) 049590290X (International ed. : pbk.)
Mass media.
Mass media--Philosophy.